Your Book Is Only A Tool. It’s your business card. It’s the key that will open many doors for you. It will help you get on radio and television shows.
And it will unlock the doors to many lucrative speaking engagements. I know what I am talking about. That’s one of the secrets of making big money on stages. Ignore this advice and you are doomed to struggle.
Never think of your book as a book. Think of it as part of a system. Or think of it as part of your business plan. I made that mistake.
And I don’t want you to repeat the same mistake.
Yes, my book has helped my business tremendously. I sold lots of copies. It opened many doors of opportunity for me.
However, I failed to capitalize on its success. If I knew what I now know, I could have made a lot of money in residual income from my sales.
You might say, “It’s not too late.”
Yes. It is.
You see, the secret is really in what you embed in your book in order to crank up your sales engine.
It’s how you entice your reader to want more. You want the reader to say, “I want you in my life to help me achieve better results.”