On Demand Book Publishing: How to Use Print on Demand to Publish Your Book

by Rene Godefroy | Career in Public Speaking | 7 comments

On Demand Book Publishing

On demand book publishing is one of the biggest shifts the publishing world has ever seen. It allows authors to publish real print books without risking thousands of dollars upfront. Instead of guessing how many copies might sell, your book is printed only when someone orders it.

That single change removed the biggest barrier that kept most people from publishing. You no longer need a publisher’s permission. You no longer need a warehouse. You no longer need to gamble on bulk printing.

This guide explains print on demand book publishing from start to finish. It shows how POD works, when it makes sense, which platforms to use, how to prepare your files, how pricing and royalties work, and how to distribute and market your book. By the end, you will know exactly how to publish a book on demand without confusion or hype.

Why On Demand Book Publishing Has Changed the Game for Authors

On demand book publishing means books are printed one at a time, only after an order is placed. There is no inventory sitting in boxes. There is no need to predict demand. The printing, binding, and shipping are handled automatically by the platform.

This model works especially well for independent authors, nonfiction writers, coaches, speakers, and business owners. It allows you to move fast, keep control, and avoid financial risk.

Print on demand also changed who gets to publish. You do not need a gatekeeper. If you have a finished manuscript and a professional presentation, you can publish and sell worldwide.

On Demand vs Traditional and Offset Printing

Traditional publishing is built around scarcity. Few authors are selected. Timelines are long. Control is limited. Royalties are small. The publisher owns most decisions.

Offset printing is a manufacturing decision. You print hundreds or thousands of copies upfront to reduce per-book cost. That works only if you already know the books will sell.

Print on demand book publishing sits in the middle. You keep control like offset printing, but you avoid the risk. The cost per book is higher, but the barrier to entry is much lower.

For most new and intermediate authors, POD is the most realistic and flexible option.

How Print on Demand Works in Plain English

The process is simple. You upload your interior file and cover file to a POD platform. A reader orders your book. The platform prints one copy, binds it, and ships it directly to the buyer. You earn a royalty after printing and distribution costs are deducted.

There is no inventory to manage. There is no fulfillment work on your end. Most platforms offer global printing so books are produced closer to the customer.

Pros and Cons of On Demand Book Publishing

The biggest advantage of on demand publishing is low risk. You do not spend money printing books that may never sell. You can update your book at any time. You can test pricing, covers, and descriptions without penalties.

Another advantage is reach. POD platforms can distribute books worldwide through online retailers, bookstores, and libraries.

The downside is margin. Printing one book at a time costs more than bulk printing. This means your royalty per book is lower. POD also has limits on trim sizes, paper types, and color printing. Highly visual books may not look as good in POD format.

Despite these limits, POD is still the best starting point for most authors.

Step 1 Decide If On Demand Book Publishing Is Right for You

Print on demand is ideal if you want speed, flexibility, and control. It works well if you expect steady sales over time rather than a massive launch.

It may not be ideal if you need thousands of copies upfront, if your book relies heavily on color images, or if you already have guaranteed bulk buyers.

Most authors benefit from starting with POD and later moving to offset printing only if demand justifies it.

Books That Work Well With POD

Text-based books perform best with print on demand. This includes novels, memoirs, nonfiction, business books, self-help books, and simple workbooks.

Books that rely on premium paper, heavy color, or complex layouts are harder to produce well with POD. If your book looks like a typical bookstore paperback or hardcover, POD will usually handle it well.

Budget Timeline and Control Considerations

On demand book publishing shifts costs from printing to preparation. You will spend money on editing, formatting, and cover design. You will not spend money printing inventory.

This spreads financial risk over time. You earn royalties one book at a time. Publishing timelines are fast once files are ready. Control remains with you at every stage.

Step 2 Understand the Key Players in On Demand Book Publishing

Several platforms dominate print on demand book publishing. Each serves a different purpose. The most common are Amazon KDP Print, IngramSpark, and services like Lulu, BookBaby, Draft2Digital, and Barnes & Noble Press.

Most authors do not need all of them. You choose based on distribution goals.

Amazon KDP Print

Amazon KDP Print is the easiest entry point. There are no setup fees. The interface is beginner friendly. Your book becomes available on Amazon quickly.

Amazon offers a free ISBN, which is fine if you only care about Amazon. The limitation is that Amazon controls distribution settings and does not always play well with bookstores.

If Amazon is your primary sales channel, KDP Print is essential.

IngramSpark

IngramSpark connects your book to bookstores, libraries, and academic buyers. It offers broader distribution and higher credibility with retailers.

It is more complex and less forgiving. There may be setup fees. You must understand printing specs clearly. Discounts and return policies matter more here.

Many authors use IngramSpark alongside Amazon KDP, not instead of it.

Lulu and Other POD Services

Lulu offers flexible formats and specialty printing. BookBaby provides done-for-you services at higher costs. Draft2Digital Print works well if you already distribute ebooks through them. Barnes and Noble Press is useful if you want direct access to that retailer.

These platforms are situational tools, not mandatory starting points.

Using More Than One POD Platform

It is common to use multiple POD platforms. A typical setup uses Amazon KDP for Amazon sales and IngramSpark for bookstores and libraries.

The key is avoiding distribution conflicts. Do not enable expanded distribution in places where platforms overlap improperly.

Step 3 Get Your Manuscript Ready for On Demand Printing

Preparation matters more than platform choice. POD will not fix a weak manuscript or sloppy formatting.

Your manuscript should go through editing, proofreading, and proper formatting before upload.

Edit and Proofread Thoroughly

Editing happens in layers. Developmental editing improves structure and clarity. Copyediting fixes language and flow. Proofreading catches final errors.

Skipping editing is the fastest way to produce a book that looks amateur. Readers notice. Reviews reflect it.

Format Your Interior to POD Specs

Print books follow strict rules. Trim size, margins, bleed, fonts, and page numbers all matter. Most POD platforms require a print-ready PDF.

You can format using professional software or hire a formatter. The goal is clean, readable pages that print well.

Common Interior Formatting Mistakes to Avoid

The most common problems include incorrect trim size, margins that are too tight, low-resolution images, missing bleed, and fonts that do not embed properly. These issues cause rejections or poor print quality.

Step 4 Design a Professional Cover That Prints Well

Your cover is marketing. It must work both online and in print. POD covers include the front, spine, and back in a single file.

Spine width depends on page count and paper type. Barcodes must be placed correctly. Colors must account for print differences.

Front Cover That Attracts Buyers

A strong cover matches genre expectations. Titles must be readable at thumbnail size. Design should be clean and intentional, not busy.

Spine and Back Cover for POD

The spine must be readable and centered. The back cover should include persuasive copy, not a summary. The barcode area must remain clear.

DIY vs Hiring a Professional Designer

DIY tools save money but require design sense. Professional designers cost more but reduce risk. If you plan to sell your book seriously, professional design is usually worth it.

Step 5 Set Up Your Title on a POD Platform

Once files are ready, setup is straightforward. You create an account, start a new book project, and enter book details.

ISBN Imprint and Copyright Details

You can use a free ISBN or buy your own. Owning your ISBN gives more control over imprint and distribution. Copyright notices are simple and standard.

Upload Files and Order a Proof

Always order a print proof. Screens lie. Check margins, colors, alignment, paper feel, and binding before approving.

Step 6 Price Your Book and Understand POD Royalties

Pricing determines perception and profit. POD pricing includes printing cost plus your margin.

Printing Costs and Minimum Price

Costs depend on page count, trim size, color, and paper type. Platforms show minimum prices based on these variables.

Pricing Strategy

Price competitively within your genre. Consider international pricing. Balance royalties with accessibility.

Royalties Across Platforms

Amazon KDP royalties differ from IngramSpark and others. Understand how discounts and distribution fees affect earnings.

Step 7 Distribute Your On Demand Book Worldwide

Distribution determines where readers can buy your book.

Amazon and Online Retailers

Amazon remains the primary channel for POD sales. Expanded distribution reaches additional retailers but with limits.

Bookstores Libraries and Institutions

Ingram-based distribution improves access to bookstores and libraries. Discounts and return policies matter here.

Selling Direct With POD

Some authors use POD to fulfill direct sales through their websites or events. This increases margins but requires setup.

Step 8 Market and Promote Your On Demand Book

POD is a printing solution, not a marketing engine. Sales require effort.

Optimize Book Metadata

Titles, subtitles, categories, keywords, and descriptions affect discoverability. Good metadata helps readers find your book.

Build an Author Platform

An email list and audience matter more than format. POD works best when paired with ongoing visibility.

Reviews Launches and Promotions

Early reviews build trust. Launch campaigns create momentum. Bundling print books with other offers increases value.

Comparing Popular On Demand Book Publishing Services

Each POD platform has strengths. Amazon excels at speed and volume. IngramSpark excels at reach. Lulu and others solve niche needs.

No single platform is perfect. Choose based on goals.

Common Mistakes in On Demand Book Publishing

Many authors rush to publish without proper editing or proofing. Others choose the wrong trim size or pricing. Some rely on one platform and ignore diversification. Many expect sales without marketing.

POD removes printing risk. It does not remove responsibility.

7 Comments

  1. jide

    Just want to say a big thank you to Rene.
    your information is indeed so helpful .im almost complete my first book and i wouldn’t know if my current location can be suitable for me to get my book publish on lighting source, bcs im currently residing in UAE

    Reply
  2. ana micaela babao

    Hi Rene,
    I have rested and recovered from giving birth last March 19, 2012. Now I am able to work at home and out of my home. Now I am ready to make a commitment to myself and to this project. since I am in the Philippines, I don’t know if these companies cater people like me here in my location.so, do you think I should find something similar to them here?

    Reply
  3. Kindle Self Publishing

    I totall agree! The art of getting published these days is a rare commodity indeed. Many times, authors that are in the market of trying to get published will write umpteen query letters, send off countless chapters for initial review to agents and then receive the “Thanks, but no thanks, Don’t call us, we’ll call you” letter. Dejected and frustrated, the author pulls themselves up by the bootstraps and hones their manuscript once more, writing an even more intriguing query letter to the next agent or publisher only to get continually rejected. Very neat!

    Reply
  4. herve

    It amazing to see that people like you still exist.
    I’m so thankful for all the things you have been sharing with the other people and I.
    I will never say that I didn’t know what to because you have shown me so much. I really hope God will increase your blessings and make your life more enjoyable.

    God bless you
    Hervé

    Reply
  5. Brant Lemorn

    Rene I just have to say thank you again for all of the useful information that you have been sharing. I am in the process of writing my book, A Journey to Happiness, and I am excited about finishing and publishing it. I am grateful for you and your knowledge because it’s bringing me closer to stepping into my life purpose of speaking and coaching. I look forward to one day in the near future having you as my personal mentor, coach and perhaps friend. I believe in keeping positive energy and positive people with like minds around me. Talk with you soon.

    Continued Success,

    Brant Lemorn

    Motivational Speaker and Life Coach

    Reply
  6. lcharles

    I am a pastor and have been for over 30 years. I published my first book on demand last year and am working on my second book. I am encourageing others to write and have been doing so for over 25 years. I find your videos very helpful for coaching. I am also going to take your advice and become a motivational speaker. I have made numerous videos for my booksign/conference coming up this June, Keep up the good work because you are helping a lot of people with this wonderful ministry you have launched.

    Rev. Dr. Lawrence C. Brown, Sr.

    Pastor: Heavenly Host Missionary Baptist Church

    Author: The Waiting Room

    Owner: Eclipse Audio Visual Services

    Reply
    • Rene Godefroy

      @lcharles Hi pastor Brown,

      Great to hear you are changing lives. You are right. You can take it beyond the pulpit. You’ll be able to more lives. 30 years! Wow! Congratulations sir! Press on!

      Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

you can get paid to speak