Wallet

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5) Bring Them Hope
There’s not a powerful speech since the beginning of ages that does not have an element of hope in it. The reality is people will pay anything for hope.

Think of it this way; if you can paint a fabulous picture in my mind of how I will look and feel when I lose those 30 pounds, you can get in my wallet fast. Alright, I’m not overweight. It’s just an example. Read the rest of this entry »

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1) Point Out The Obvious
Show them the obvious. Have you heard the saying that God is in the details? Well, your audience will most likely find their aha-moments in the details.

Pay attention to things that your audience overlooks and bring it to their attention while you’re making a point. That’s a powerful strategy.

It’s like they are heading in one direction in their minds, then you jerk their chain and completely switch their direction of thinking. Let’s look at an example; I’m going to make it up. Read the rest of this entry »

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