Okay, how do you position yourself as an authority or expert in your field if there’s nothing new under the sun? Great question! And I’m glad you asked. The key is to take an existing concept or idea and put a fresh spin on it. Help your audience see it in a different way.
What do I mean by authority? Well, it’s the art of using your stance to force people into compliance. Because you are the authority, people assume everything you say is true and they want to march on. That’s cool! Isn’t it? So, your job is to step on that stage with confidence, authority and a…