Think Business Instead of Speaking Gigs.
I’ve heard this one over and over. Yet, for whatever reason, my mind got stuck on standing ovations, accolades, the check, and more gigs. I completely overlooked the fact that speaking is not a business in and of itself.
It’s a means to an end. It’s a pillar of your business.
If you go out to give a speech then come home and wait for the next one, you are in for a rude awakening. You gotta keep turning your marketing wheel to get your business going. Read the rest of this entry »